"We simply didn't want to leave the first point of customer contact in the hands of an inexperienced company. We needed to make sure that the mesages sounded just as professional as we are."
-Melissa Wyatt, J & B Fencing and Gates, Warrandyte, VIC
More than ever before a car dealer is reliant on the favourable first impressions clients have of them. Nowadays you not only have to compete with the sales yard down the road, you have to compete with the internet, classifieds, personal sellers and a whole lot more. If the phone is ringing and you’re not answering, precious opportunities can be lost. And if they have to wait to speak to you – and you don’t have messages onhold, you’ve lost again.
It may be all well and good to provide a coffee lounge experience for the customers who have dropped into the showroom, but what about those who are on the phone – what kind of experience are you giving them? Are the frustrations they feel going to be expressed in a hang up or a transfer to your competitor?
Why do successful car dealerships need Messages onhold?
A phone enquiry can lead to a potential sale worth thousands of dollars, and then of course there’s the repeat custom further down the line. But, if your caller has no idea of the services and products that set you apart from your competitor, why should they bother holding on?
Without Messages onhold your car yard is missing valuable opportunities every day. You are also failing to create a professional and polished image for your customers. Your credibility will be compromised and it will be much easier for a potential buyer to go elsewhere.
What type of message onhold content should your car dealership include?
We’ve created on hold message solutions for car yards just like yours and know exactly what type of message works best. We create all our messages from scratch – no templates – and typically include the following features:
Detailed descriptions of your specialist expertise
Information about the availability of different marques for choice.
Announcements regarding new model releases.
Testaments to your integrity and reliability
Notice of Specials
Information about the supply of convertibles in summer
Outlines of Service options
Examples of your amazing after sales service:
The offer of a car wash with every service.
Notification of a free replacement car whilst yours is being serviced
Information regarding fixed service pricing
Provision of extended warranty options
Availability of Testimonials
Examples of your willingness to listen to offers
Details of your awards
Information regarding the level of customer service by trained and experienced staff
Until we speak to you personally, we won’t know all the details that make your business unique - this is just a small sample to illustrate that we really do know about car sales! But, we know even more about messages onhold that can grow your business. Call us today.
Our Messages onhold will further help your car yard by:
Sounding professional
Raising your profile
Impressing callers with your industry knowledge and expertise.
Educating callers about the benefits they will receive when buying their next car from you
Selling more cars
It’s no wonder messages onhold is such a successful medium for car yards when you consider that on a daily basis, in a typical business:
70% of all calls are placed on hold.
The average on hold time is a staggering 43+ seconds.
Without on hold 90% of new callers hang up after 40 seconds.
Callers stay on hold up to 3 times longer because of our on hold messages.
34% of callers that hang up will NOT call back.
Call 1300 667 297 today for your FREE tailored demo and hear the unbeatable quality of our Messages On Hold for yourself
Note: If you don't have high quality computer speakers you can call us to hear a message sample.
P.S. The quality is vastly superior when played through your own phone system.
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